SECAD Tourism Towns Skills Programme - Video Marketing

SECAD Tourism Towns Skills Programme - Video Marketing
Image from eventbrite.ie
Mon 3 February 2020
Monday 3 February 2020
9:00 AM - 5:00 PM
Ended

Reach interested users in Ballincollig to increase engagement by 10X.


Course Objectives: 


Learn how to create, edit and upload videos using a smartphone for use on websites and social media. Learn how to promote those videos online. 

Outcomes: 

This hands-on workshop will give participants the skills and tools needed to create effective video using a smartphone. Delegates will leave the workshop having taken part in video production. They’ll understand how to make effective marketing videos for their business. 

Course Outline: 

This workshop will take participants through the key elements of shooting a marketing video including:  

  • Trainer and participant introductions. Outline key objectives of all participants  
  • How does video content fit into an online marketing strategy? 
  • Planning videos – What videos each participant should make that would benefit their business and tourism customers  
  • What is the best structure for video? 
  • Choosing the right shots  
  • Storyboarding – how to storyboard the video to ensure good flow of information and structure  
  • Apps and tools for creating better video. 
  • Shooting video on a smartphone. Tools and tricks 
  • Finding the best light for videos and what equipment should participants invest in? 
  • Tools and tips for editing video 
  • How to upload video to popular hosting sites including Vimeo, YouTube and Facebook 
  • How to get people to watch videos. Tips and techniques to achieve this.  
  • Case Studies of tourism businesses using video effectively to attract new tourists to their social media channels and website 

Practical elements: 

  • Create short form video content for social media 
  • Planning and storyboarding a short video 
  • Record a short YouTube channel trailer 

SECAD TSP Logos

11 Views - 07/10/2019 Last update
business
Oriel House Hotel
Ballincollig, County Cork, IE

Event from
eventbrite.ie

Are you an event organizer?
Create events for free. They will be immediately recommended to interested users.
Create event

Nearby hotels and apartments

Ballincollig, County Cork, IE

Browse other venues in Cork
Discover now

The best nearby experiences from our partners


Discover more events in Cork
Discover now



Reach interested users in Ballincollig to increase engagement by 10X.


Oriel House Hotel
Ballincollig, County Cork, IE

Event from
eventbrite.ie


Are you an event organizer?
Create events for free. They will be immediately recommended to interested users.
Create event
 
 
 
 
Your changes have been saved.